pharmaceuticals
Pharmaceuticals: Part Two

Post-Market Surveillance & Drug Safety

Protect your consumers. Protect your business.

What is your anxiety level that there is bits of conversations brewing out there on the Internet that might signal some real safety issues with the drugs you have released to the market? While formal feedback mechanisms are valuable, there are numerous more informal channels on the web, such as online advocacy groups and blogs, providing insight into consumer perceptions and possibly simmering criticism of your products.  Such conversations are taking place every hour of every day – and you must be aware of these Internet dialogues before they potentially explode with truly dire consequences for your consumer and your business.

So, what are you doing about monitoring the Internet for content about your drug offerings? It is just not a matter of public safety, but of bottom-line importance – even if web commentaries turn out to be totally bogus, your company’s reputation can take a real hit – not a small consideration given that a company’s reputation can account for much of the 30 to 70 percent gap between its book value and its market capitalization. How exposed are you?


Imagine the increased peace of mind of being able to:

  • Walk into your office in the morning and immediately see a dashboard summarizing all new Internet content of interest;

  • Receive emails alerting you to particularly volatile content;

  • Proactively communicate to key stakeholders, so action can be taken to head off potentially harmful events;


The scarcest resource in finding information of interest is time. Collecting the information needed for decision-making and effective action takes up 80 percent of a person’s time – time mainly wasted on sifting through irrelevant search results. RiverGlass is the only solution that allows users to decide what information is important before collecting it, not after. By leveraging user context throughout the entire information discovery process – from data collection to knowledge creation – decision-makers can act more quickly, yet with greater purposefulness.

Whether you can successfully keep tabs and respond to what people are saying about your drugs has more far-reaching consequences than ever before. This is why Fortune 1000 clients rely on RiverGlass solutions to help locate and distill essential web content in a time-critical manner. We understand the challenge and the stakes of putting the Internet to use as a strategic information resource to promote and protect your business – especially your most precious assets: the well-being of your consumers and of your good name.

 

« Back to Part One: Drug Discovery & Formulation...